rivercityvibe   “Puerile, smutty, schoolboy nonsense” – My Mom

Our local Rugby team, the Jacksonville Axemen are a treat to watch if you think you would like a cross between football and the kind of thing you saw in the Roman Coliseum around the time of Christ. It’s a bloody, violent and fast-paced game, much beloved of its players. It also attracts a lot of hot chicks (to watch, not to play. That wouldn’t work). What’s more, as a minor sport in North Florida, the Axemen need and deserve our support. To drum up interest, they’ve released a TV Commercial on YouTube:

Some subtle messaging there. My take-away is that beer is quite important to these guys. As it is to me.

It’s a match made in heaven…….