Hats off to our big sister……  

Posted at 9:05 am in rivercityvibe

Rivercityvibe was inspired by the “weblog” of my South African buddy, Seth Rotherham. His Cape Town-based site 2oceansvibe (see what he did there) is Africa’s second most trafficked WEBSITE (true story). It has propelled him to levels of fame and fortune not often seen in the blogging world. His secret?

He hates hipsters and has no truck with their boring blogs or their terrible ‘blogosphere’ circle-jerkery. He shuns them as I would shun a rabid dog.

Seth and I handled some rough work back in the day. The phrase we usually use to describe our relationship is, “we stole some horses together.” This is not meant to be literal (rustling is illegal, folks), rather it’s mean to hint at what life was like back in the days when pairs fire and maneuver was needed just to get to the nearest bar…..

To show you how he rolls these days, here is an interview with South Africa’s ELLE Magazine which I would have posted for its humor value even if I had no connection to the subject:

CTRL and + to zoom (in Firefox)

CTRL and + to zoom (in Firefox)

Nice hat. He’s got the whole Hunter T vibe going on. I am told the fact that rivercityvibe was not mentioned in the answer to the last question was an editing decision made by the poor folks at Elle.

They know not what they do. It’s cool.

The consequences will be felt through the mysterious workings of karma.

Written by Joe Bones on November 6th, 2009

Tagged with , , ,

6 Responses to 'Hats off to our big sister……'

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  1. 2OV is not the 2nd most trafficked site in Africa.. in fact looking at the most recent Nielsens – its not even in the top 100 in SA (nevermind Africa)

    Its not the biggest blog in SA either

    “true story” ?

    “check your facts”

    Greg

    6 Nov 09 at 10:29 am

  2. “You are right”

    “my information is outdated”

    According to Afrigator 2oceansvibe is now the 3rd most visited blog in Africa (second English language blog). It is the second most visited blog in South Africa.

    Joe Bones

    6 Nov 09 at 10:46 am

  3. Sure

    But one small problem – in your article you state ‘WEBSITE’ not ‘BLOG’

    It should be –

    “2OV is one of the most viewed blogs in Africa” (See what I did there)

    Greg

    9 Nov 09 at 7:34 am

  4. Had a look and it looks more like a commercial site. OK there are a couple of interesting blog articles but for the most part he seems to be pushing audi, some wine, lotto, some other hotel, puma, ray-ban, a clothing line etc, etc, etc (which are even subject of a number of his blog articles)
    This is a classic vibe of where a blog “loses perspective” due to, I suspect, too many freebees heaped on by exposure hungry corporates.
    Seems the “work is a sideline” adage has become a bit rusty in his rush for commercial gains.
    But hey, if it works for him in SA then why not.

    Boned Joe

    9 Nov 09 at 8:45 am

  5. Greg, Okay, you got me. You’re right. I am not going to edit it, though because I am lazy. Thanks for pointing it out, though.

    And by the way, I do see what you did there and I liked it. Quite funny……..

    Joe Bones

    9 Nov 09 at 9:14 am

  6. Boned Joe, it is quite an advanced blog in terms of its development and I can see how the associated brands might be confusing for first time visitor. All I can say is bookmark it and give it a chance. It is genuinely funny and often scandalous. The new-ish TV material (including the weathergirls) is good quality.

    Joe Bones

    9 Nov 09 at 9:17 am

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